To promote Progressive's usage-based insurance program Snapshot, we created the Rate Suckers. The blowfish-like creatures are parasites that cling to car windshields and serve as a metaphor for drivers whose bad habits you end up subsidizing with your own high rates. With Progressive's Snapshot, however, drivers attach a small device to their vehicles that tracks their good-or bad-road performance, and adjusts rates according to those drivers' specific behavior. The spots were shot with Zombieland director Ruben Fleischer, and we also made a full website, print, and social campaign to accompany.