Comic Con goers are full of excitement and passion for their favorite comics and movies. Flo is enthusiastic about saving and protecting. So, we translated her excitement into Comic Con terms by offering Line Insurance and Locker Protection. By insuring people’s place in line along with protecting their swag, Progressive blended seamlessly into the NY Comic Con world. We also had a custom Flo comic book made by indie comic artist Liz Prince, which we gave away at the Con.